Basis.

Basis makes creating and sending global,
multilingual email and microsite campaigns easy.

It’s a simple solution but it is the solution.

Arrange a Demo

The Basis System

Basis is a simple and intuitive campaign management platform which can easily fit into your marketing toolset.

Broadcast

Email broadcast and website hosting are built into Basis with powerful tracking, personalisation, analytics and reporting tools. Integrate with CRMs and other data sources to connect your marketing efforts with your sales team.

Production

Basis specialises in high quality production for email, landing pages and websites. Basis is flexible so you can add content from other systems and even export a complete campaign build to another broadcast system.

Content

Basis stores every type of rich media and records your commonly used language translations. The more campaigns in Basis the richer your content library becomes.

Architecture

Basis is a cloud-based platform so there’s no software to install and enables easy access for everyone involved in creating, approving and delivering your campaigns.

Global Marketing campaigns, multilingual communications in multiple segments can sometimes have hidden dangers.

In fact, 80% of your cost, effort and energy could be better spent when Basis is involved.

Click an icon to see what we mean.

80% Time & Cost

Design

Problems

  1. Sourcing content
  2. Brand consistency
  3. Specialist required – Designer
  4. Expensive

Typical effort in campaign production phase

  • BASIS.
    2.5Hrs!
  • Creative Agency
    1 DAY
Copy

Problems

  1. Tone of voice
  2. Editorial management
  3. Specialist required – Copywriter
  4. Expensive

Typical effort in campaign production phase

  • BASIS.
    2.5Hrs!
  • Creative Agency
    1 DAY
Build

Problems

  1. Test all platforms and clients
  2. More complexity = more time
  3. Specialist required – Web Developer
  4. Expensive

Typical effort in campaign production phase

  • BASIS.
    2.5Hrs!
  • Creative Agency
    1 DAY
Localise

Problems

  1. Mass coordination
  2. Email overload
  3. High margin for error
  4. Specialist required – Linguists
  5. Time consuming

Typical effort in campaign production phase

  • BASIS.
    2 DAYS
  • Translation & Creative Agency
    10 DAYS
Test

Problems

  1. Test all platforms and clients
  2. Time consuming
  3. Specialist required – Web Developer
  4. Expensive

Typical effort in campaign production phase

  • BASIS.
    NO NEED!
  • Creative Agency
    2 DAYS
Approve

Problems

  1. Mass coordination
  2. Email overload
  3. Difficult to make corrections
  4. Time consuming

Typical effort in campaign production phase

  • BASIS.
    1 DAY
  • Brand
    5 DAYS
– Repeating cost & pain –

20% Time & Cost

Data
Management

Problems

  1. Setup list management
  2. Setup CRM integration
  3. Compliance

Typical effort in campaign broadcast phase

  • BASIS.
    A FEW CLICKS
  • Email broadcaster
    A FEW CLICKS
Broadcast

One off Pain Point

  1. Broadcast capibility
  2. Manage deliverability
  3. Tracking

Typical effort in campaign broadcast phase

  • BASIS.
    A FEW CLICKS
  • Email broadcaster
    A FEW CLICKS
Report &
Evaluate

Problems

  1. Setup custom client metrics
  2. Aggregate multi variant campaigns

Typical effort in campaign broadcast phase

  • BASIS.
    A FEW CLICKS
  • Email Broadcaster
    A FEW CLICKS
– One-off pain point –

Take it a stage further.
Calculate just how much you can save here.

How many email driven campaigns do you create each month?
3
How many languages do you send communications in?
5
How many formats might be used in each campaign? e.g. newsletter, bulletin, product alert, microsite, landing page, registration?
3

50% Time Savings

40% Cost Savings

Don’t just take our word for it.

We work with some of the worlds biggest brands, and they don’t come much more influential or with a larger global reach than Dell.
Read the case study to see what we do for them and what they think.

Our Best Practice paper highlights our approach to making a big difference for big brands.
Read the paper to learn the 6 steps to optimise production of your global e-marketing.

Get in touch.

This is just a little teaser of what Basis can offer.
After all, Basis is the premium platform for the publication of multilingual
HTML digital marketing communications, so it can do so much more.

Glasgow
111 Bell Street
Merchant City
Glasgow, United Kingdom
G4 0TQ

+44 (0)141 404 8585
glasgow@wearebourne.com

London
13 Maddox Street
London, United Kingdom
W1S 1PE

+44 (0)203 002 7340
london@wearebourne.com

New York
38 West 21st Street
6th Floor
New York, NY 10010

+1 212 857 9383
newyork@wearebourne.com